B&O PLAY by Bang & Olufsen receives an iF design award 2013 for the BeoPlay A9


BeoPlay A9 has been selected as one of the winners of the iF product design award 2013. The award comes just a few weeks after it received another prestigious accolade when BeoPlay A9 was awarded the International CES Best of Innovations 2013 Design and Engineering Award in the High Performance Home Audio category.

The iF product design award is an internationally recognized label for award-winning design and is a symbol of outstanding achievements in design. Out of 3,011 entries – BeoPlay A9 won the iF product design award 2013.

The jury considered criteria such as design quality, finish, choice of materials, degree of innovation, environmental impact, functionality, ergonomics, visualization of intended use, safety, brand value and branding and aspects of universal design.

“It is a great honour that BeoPlay A9 has received yet another prestigious design award. We are thrilled that the BeoPlay A9 has received such a positive reaction since being launched to the market in October 2012,”says Henrik Taudorf Lorensen, VP at B&O PLAY. “BeoPlay A9 is all about simplicity. We asked designer Øivind Slaatto, who has a strong interest in music, to create a design that is as free of visual noise as possible, and then had our engineers empower it with truly amazing sound. The result is a liberating take on acoustic performance with a cleanly graphic look that is intuitively easy to use,” continues Henrik Taudorf Lorensen.

“Designing for Bang & Olufsen is more than making just another product – it’s working with Danish culture, and since I’m proud of the Scandinavian design tradition, the values at Bang & Olufsen feel natural to me. I was sure I could contribute by respecting the clarity and minimalism of the company, while adding some poetry,” says designer Øivind Alexander Slaatto.

The recently launched BeoPlay A9 integrates an all-star line-up of dedicated components to deliver a complete, one-speaker sound solution that is as easy to listen to as it is to decorate with. Just plug it in, connect it wirelessly to your iPhone, iPad or Android device, and BeoPlay A9 starts streaming great sound. BeoPlay A9 offers unprecedented placement flexibility at home either on the floor or on the wall with fabric speaker cover available in a range of colours.


Andrea Bassanelli

Sono Andrea Bassanelli, giornalista specializzato nel settore tecnologico e della comunicazione da più di trent'anni e da dieci anni editore nel settore HIFI, DIY, HITECH, MOTO, AUTO, CINEMA, ANNUNCI ECONOMICI, CUCINA, PESCA, FUNGHI e qualcos'altro ancora a venire... Ho iniziato a lavorare come giornalista nel lontano 1983, scrivendo per molti gruppi editoriali prestigiosi come IL SOLE 24 ORE, MONDADORI, RIZZOLI CORRIERE DELLA SERA, GRUPPO EDITORIALE SUONO, solo per citarne alcuni. Mi occupo di informatica, tecnologia, hi-fi, internet, comunicazione con grande attenzione a tutto il variegato mondo del web. Ho fondato e diretto diverse aziende e collaborato come consulente con decine di società, sia in Italia che all'estero.

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