The entertainment franchise collaboration also debuted in a new cinematic trailer released yesterday, and in merchandise already available in select retailers worldwide.
“It’s a banner day for us,” said Peter Vesterbacka, CMO of Rovio Entertainment. “This is our best Angry Birds game yet, and we’re excited for our fans to finally meet Luke, Leia, and the rest of the gang! But it’s more than just a game launch: we think fans are going to just love the new animated trailer and the Angry Birds Star Wars products, sure to be a big hit this holiday season.”
The game follows a plucky group of Rebel birds in their fight against the evil Imperial Pigs. Fans will use the Force, wield a Lightsaber, and blast away Pigtroopers on an intergalactic journey from the deserts of Tatooine to the depths of the Pig Star — where they’ll face off against the terrifying Darth Vader, Dark Lord of the Pigs!
“We can’t wait for fans around the world to experience the fun of launching the Angry Birds characters into the Star Wars universe,” said Colum Slevin, Vice President, Head of Studio Operations for Lucasfilm Ltd. “This is the kind of creative partnership that has helped Star Wars remain vibrant and beloved for over 35 years.”
With more than 80 levels in iconic locations like Tatooine and the Pig Star, the game features hours and hours of engaging gameplay, all new gameplay mechanics, the ability to level up birds, free updates, plus lots of secrets and hidden goodies. Fans can also train in the “Path of the Jedi” in-app purchase to become a Jedi Master.
Concurrently with the game launch, Rovio and Lucasfilm have also introduced tie-in merchandise and a new cinematic trailer, which retells the classic Star Wars cantina scene with Angry Birds Star Wars characters in the starring roles. Angry Birds Star Wars merchandise, ranging from Hasbro toys to apparel to plush toys, is available now from select retailers.
Rovio and Lucas celebrated with their fans in a Google+ Hangout on Wednesday evening, counting down to the launch at midnight Pacific Time.
For more information about Angry Birds Star Wars, visit www.angrybirds.com/starwars, watch the cinematic and gameplay trailers at www.youtube.com/user/RovioMobile, or download the game now from download.angrybirdsstarwars.com.
About Rovio Entertainment
Rovio is an industry-changing entertainment media company headquartered in Finland, and the creator of the globally successful Angry Birds franchise. Angry Birds, a casual puzzle game, became an international phenomenon within a few months of its release, and is now the number one paid app of all time. Angry Birds have expanded rapidly in entertainment, publishing, and licensing to become a beloved international brand. www.rovio.com
About Lucasfilm Ltd.
Lucasfilm Ltd. is one of the world’s leading film and entertainment companies. Founded by George Lucas in 1971, it is a privately held, fully-integrated entertainment company. In addition to its motion-picture and television production operations, the company’s global activities include Industrial Light & Magic and Skywalker Sound, serving the digital needs of the entertainment industry for visual-effects and audio post-production; LucasArts, a leading developer and publisher of interactive entertainment software worldwide; Lucas Licensing, which manages the global merchandising activities for Lucasfilm’s entertainment properties; Lucasfilm Animation, which is currently producing content for film and television, including Star Wars: The Clone Wars, a CG-animated half-hour television series; and Lucas Online creates Internet-based content for Lucasfilm’s entertainment properties and businesses. Additionally, Lucasfilm Singapore, produces digital animated content for film and television, as well as visual effects for feature films and multi-platform games. Lucasfilm’s motion-picture productions include three of the 20 biggest box-office hits of all time and have received 19 Oscars and more than 60 Academy Award nominations. Lucasfilm’s television projects have won 12 Emmy Awards. Lucasfilm Ltd. Is headquartered in San Francisco, Calif.
STAR WARS and related properties are trademarks in the United States and/or in other countries of Lucasfilm Ltd. and/or its affiliates. © 2012 Lucasfilm Ltd. All rights reserved. Angry Birds is a trademark of Rovio Entertainment Ltd. Copyright 2009-2012 Rovio Entertainment Ltd. All rights reserved.